ALAC's New Look by Designer and Artist Brian Roettinger
January 21, 2019
Roettinger's visual focus on way-finding systems reflects ALAC's location at the Santa Monica Airport and within LA
For the new visual identity of the fair, ALAC has teamed with award-winning graphic designer and artist Brian Roettinger (WP&A), whose roster of clients includes music visionaries Mark Ronson, Florence + the Machine, Drake, and Jay-Z.
Inspired by the fair’s physical venue at the Santa Monica Airport, the experience of navigating an art fair on foot, and the civic architecture of LA’s freeways, ALAC’s new branding explores the language of way-finding.