The Museum is Open 24 Hours

Tracy Jeanne Rosenthal, January 24, 2013

Original content streaming all weekend in MOCAtv Lounge


MOCAtv lounge in Barker Hangar

Before Taylor Swift’s “Trouble” and after Kristen Wiig’s Golden Globe nominee speech, YouTube recommends I watch Martha Rosler’s Semiotics of the Kitchen, the seminal 1975 video work in which Rosler takes women’s role in the kitchen to its monotone extremes. This video art interruption arrives care of MOCA’s partnership with YouTube: MOCAtv, inserted into the familiar stream of popular culture. Through it, high art is getting embedded, through personal computers, into our homes. MOCAtv, loaded with original content for your viewing pleasure, is open 24 hours.

That experience is replicated in the lounge of Art Los Angeles Contemporary, where fairgoers are encouraged to peruse the channel in the MOCAtv lounge, whose three computer banks and projected video stream are buttressed by an Intelligentsia coffee booth and a cafeteria catered by Forage. There’s a lot to see — behind-the-scenes interviews like George Herms explaining ‘collage’ as a word and a practice, wish-you-were-here post cards like a video of Amanda Ross-Ho’s installation at the Pacific Design Center which gives the exhibit all the drama of a crime scene. Then there’s MOCAtv Presents, an inventory of almost 40 video pieces, three curated video art playlists which make exquisite use of YouTube’s Up-next feature, and a webseries seemingly made-for-MOCAtv.

MOCAtv is a win for artists who specialize in time-based practices. With captive on-their-couch audiences, the works aren’t brushed over by busy gallerygoers with more art to see and feet to stand on. For the monologuists and performers like Zackary Drucker and Casey Jane Ellison, whose arresting Performance Clown and hilariously humiliating It’s So Important to Seem Wonderful are now as accessible as as an adorable cat video, that time is worthwhile.

More, the platform enables new forms. See Eugene Kotlyarenko’s Feast of Burden — streaming in full in the MOCAtv Lounge on Saturday afternoon. With characters named after cars, threatening tweets, iPhones advancing the plot, iPads as accessories, and the hilariously self-obsessed dramas of the freaks born just too soon to be digital natives, the webseries is so enmeshed in 2.0 culture its presence in MOCAtv is like snake eating its own tail.

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